Wednesday, September 3, 2008

Asustek, Acer challenges encountered intense competition NetBook



Intel's Atom processor shortage in the state has finally been eased in September, manufacturers in addition to Acer and the MSI NetBook start volume shipments, Lenovo and Dell's NetBook products coming out one after another, which also declared a war NetBook market The official start. The market leader Asustek, and was followed by Acer will face great challenges. So the two companies have had to increase their marketing budget to consolidate the market, Acer is the last in the U.S. market downturn Aspire One XP version of the price to 349.99 U.S. dollars, approximately 2,400 yuan.

 
Acer Aspire One


Intel's processors Atom shortage problem is resolved, Dell is expected in September will formally join the NetBook battlefield, the first model equipped with 8.9-inch display Inspiron 910, which use Intel processors Atom N270 (frequency 1.6 GHz), 945GSE chipset, 512 MB/1GB DDR2 800 memory, 4/8/16 GB version equipped with SSD solid state hard drive, pre-installed Ubuntu or Windows XP operating system, which includes the 4-cell battery weighs less than 1 kg, is currently estimated price of about 400 Dollars, or even lower, more targeted to the specifications of the leak before the final release of the product may be a result of market competition and more cost-effective.

 
Dell Inspiron 910



Also in September is Lenovo launched the 8.9 inches of IdeaPad S9 (priced from 2,999 yuan) and 10.2-inch IdeaPad S10 (priced from 3,999 yuan) two NetBook products, which IdeaPad S9 than 8.9 inches configuration similar to the price of Acer Aspire one More on the advantages, compared with the Dell Inspiron 910 is also low, but its designs on the performance of a more general, Lenovo's main lock NetBook products in the domestic market, Li Zu occupation of other vendors in this area.

 
Lenovo IdeaPad S9/S10


In fact, all manufacturers in the NetBook products on the configuration and design and not a very big gap between these products is the key to profitable price, marketing strategy and brand awareness. China's Lenovo and the U.S. Dell, each have their own best interests of regional marketing, the rising trend of the future will be very Meng, such as MSI, Gigabyte, and other manufacturers of the product is only NetBook Chulu Tau Kok, Acer and Asustek will experience The great challenge of the market, shouted earlier to 500 million units in the slogan of the actual volume has reached more difficult corresponding increase is expected on the market mainstream in the NetBook products will be in October after a sharp price-cutting promotion action will be Lee hoped that the vast number of consumers friends.

No comments: